Election 2020
In 2016, over 100 million American citizens did not vote during the Presidential Election. 40% of them were Millennials.
Election 2020
In 2016, over 100 million American citizens did not vote during the Presidential Election. 40% of them were Millennials.
VOTE
EARLY
VOTE
EARLY
MTV wanted to reach out to the target group to encourage them to vote. The idea was to meet them where they are and communicate in their language. Which is why they decided to reach out on social media with the help of gifs. I was lucky to be a part on this exciting and important project, and got to create a lot of gifs to show awareness.
MTV had different concepts for the campaigns.
All of them with the same goal: VOTE!
VOTE
NAKED
VOTE
NAKED
Because you could vote from home. Also, humor and creativity is a great way to get the attention of this specific audience.
VOTE
NAKED
VOTE
NAKED
Because you could vote from home. Also, humor and creativity is a great way to get the attention of this specific audience.
VOTE
FOR
YOUR
LIFE
VOTE
FOR
YOUR
LIFE
The gif stickers that was made for these campaigns was exposed over 90 million times on social media before the election day.
