Animated Stickers for MTV’s Presidential Election Campaign | Digital Marketing — bynorafikse

Animated stickers

MTV Voting campaign for the US Election

In 2016, over 100 million American citizens did not vote during the Presidential Election. 40% of them were Millennials. MTV wanted to reach out to the target group to encourage them to vote.

The idea was to meet them where they are and communicate in their language. That obviously meant on social media, with the help of GIFs.

I was lucky to be a part on this exciting and important project, together with Block Party, and got to create a lot of graphics to build awareness.

All the stickers we created for this campaign generated over 90 million views.

Text "#ThirstTrap the Vote" over a pixelated background; words in red, white, and blue. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

27,158,521

Views on social media

"Vote Naked" text with pixelated background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

6,044,357

Views on social media

Speech bubble with 'Vote Naked' in bold yellow letters on white background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a smartphone displaying a person taking a selfie with their phone covering their face, featuring the text "Vote Naked." Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Cartoon characters; one blonde holding an American flag, both wearing "Poll Worker" t-shirts, making hand gestures. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Bold text saying "Voting is Sexy" on a black background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a yellow banana with black spots Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a person with voluminous white hair, wearing a red and blue strapless outfit, blue gloves, and earrings. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a person with glasses and short hair next to the word "VOTE" in blue and red with a decorative collar pattern inside the "O." Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a "Hello my name is" sticker with "Premature Voter" written on it, and "Vote Early" at the bottom. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

"Vote for Your Planet" text with a globe in place of the letter "O," colorful letters on a blue background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a person in a suit with an American flag-themed tie and a blue background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Blue bird with a speech bubble saying "Vote Early." Digital marketing By Nora Fikse animated stickers gifs bynorafikse

"VoteForYour" in yellow and white text on black background with underline. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

"Make a plan to vote early" graphic with sun design as the "O" in "Vote." Digital marketing By Nora Fikse animated stickers gifs bynorafikse

"Time to vote early" text with a clock illustration. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a purple mug against a dark background with steam rising above it. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

October 24 calendar with "Vote Early Day" text. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of the American flag waving inside an oval shape. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a peach with the text "VOTE NAKED" inside. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of open lips with a heart-shaped American flag inside, text "I Only Get With" above. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a person wearing a shirt with the word 'VOTE' printed on it. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a rooster with a speech bubble saying "Vote Early." Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Animated person holding a boombox, wearing an American flag T-shirt. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Cartoon character wearing a hat with 'Poll Worker' written on it, dressed in a white shirt, tie, and shorts. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

"Vote For Your Community" in bold yellow, white, and blue text on black background. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Illustration of a smiling superhero wearing a blue suit and red cape, holding a clipboard with "Poll Worker Hero" written on it. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Digital display showing 'VOTE EARLY' message. Digital marketing By Nora Fikse animated stickers gifs bynorafikse

Black background with yellow text reading 'Expand Polling Places' next to white bullet points. Digital marketing By Nora Fikse animated stickers gifs bynorafikse