Shopless is a shopping app concept that helps users make more intentional purchasing decisions with a positive impact on both personal well-being and the planet.
Graphic design / visual identity
The Shopless icon is built from the letter S, combined with soft, organic leaf forms to reference nature and sustainability.
The forms are structured to express reduction and simplicity.
The mark reflects the core idea behind Shopless: shopping less, consuming with intention, and making more conscious choices for both personal well-being and the planet.
